AGI Studio

scrollecom Privacy Policy

Last updated: 28 September 2026 Effective from: 28 September 2026

Summary (the short version; the full policy follows)

  • Who is responsible. MB AGI Studio, a company registered in Lithuania, is the controller of your personal data in scrollecom. Contact: hello@agistudio.lt.
  • What we collect. If you sign up: your email or Apple sign-in details, and the nickname and photo you choose. From everyone, including guests: the interests you pick, what you watch, save, tap and share in the app, comments you post, and basic device and technical data. Detailed product analytics, session replays with text and images masked, and error diagnostics: in the EU, EEA, UK and Switzerland only if you agree, elsewhere on by default (you can turn them off).
  • Why. To run scrollecom, personalise your For You feed, keep the service safe, moderate comments, and improve the app.
  • What we never do. We don’t sell your personal data. We don’t show third-party ads. We don’t track you across other companies’ apps or websites, and we don’t use your advertising identifier (IDFA). We don’t collect your precise location or contacts.
  • Where it goes. Our service providers (listed by name in section 10), some of them in the United States under legal safeguards. Supplier websites only receive a random click reference, not who you are.
  • Your choices. Turn analytics off at any time under Account → Privacy. Change your interests under Account → Interests. Use the New tab for a feed that isn’t personalised. Delete your account under Account → Delete account.
  • Your rights. You can access, correct, delete, restrict, move and object to the use of your data, and complain to the Lithuanian State Data Protection Inspectorate or your local authority.

Contents

  1. Who we are and how to reach us
  2. What this policy covers
  3. The information we collect
  4. What we don’t collect and don’t do
  5. How we use your information, and our legal bases
  6. How your feed is personalised, and other automated processing
  7. Analytics, session replay and error diagnostics
  8. Storage on your device, SDKs and cookies
  9. Notifications and emails
  10. Who we share information with
  11. International transfers
  12. How long we keep information
  13. Deleting your account
  14. Your rights and how to use them
  15. Complaints
  16. How we protect your information
  17. Children and teenagers
  18. Brand, partner and admin portal users
  19. If you are in the United States
  20. Changes to this policy
  21. Contact

1. Who we are and how to reach us

In short: MB AGI Studio in Lithuania is responsible for your data. Email us about anything in this policy.

The controller of your personal data in scrollecom is:

MB AGI Studio Lithuania Email: hello@agistudio.lt

Data Protection Officer. We have not appointed a Data Protection Officer, because the law does not currently require one for a company of our size and activities. Our founders handle privacy matters directly, and you can reach them at hello@agistudio.lt.


2. What this policy covers

In short: the scrollecom app, our websites, the brand portal and our emails. Not suppliers’ or other companies’ websites.

This policy covers personal data we process when you:

It does not cover websites and services run by others, even if you reach them from scrollecom, such as suppliers’ websites, affiliate networks, marketplaces, or Apple. They have their own privacy policies.

Words like “we” and “scrollecom” have the meanings given in our Terms of Service. “Personal data” means any information that relates to you as an identifiable person.


3. The information we collect

In short: what you give us, what the app records as you use it, and a little from Apple and Cloudflare.

3.1 Information you give us

InformationDetails
Account detailsYour email address if you sign up with an email code. If you use Sign in with Apple: a unique Apple user identifier, the email Apple shares with us (which may be an Apple private relay address if you choose “Hide My Email”), and your name only if you choose to share it the first time you sign in. We never receive your Apple ID password.
ProfileThe nickname (@handle) and profile photo you choose. Before a photo is uploaded, the app crops and resizes it on your device and removes embedded metadata such as location.
Interests and onboarding answersThe product niches you pick when you start or later under Account → Interests, and any other optional answers we ask about your selling goals.
Saves and your researchProducts and videos you save and, where available, stages, private notes and boards you create.
Comments and interactionsComments you post, likes on comments, reports you make (with the reason you choose), and users you block.
CommunicationsMessages you send us (for example support requests, privacy requests or reports of illegal content), and our replies.
Purchases (when Pro launches)Your subscription status, which product you bought, and when it renews or expires. Apple processes your payment; we never receive your card details.

3.2 Information collected automatically

InformationDetails
Account identifiersA random user ID created when you first open the app (for guests too), and a separate random public ID used for your profile photo and for blocking, so that your user ID isn’t exposed to other users.
In-app activityWhat happens in the app, linked to your user ID: sessions (start and end), which videos are shown to you and where in the feed, watch time, whether you skipped quickly, replays and completions, taps to open products, product pages viewed, saves, shares, opening comments, and “Source it” taps. When you open a supplier link we record a click record (a click reference number, the offer, the product and the time). We also keep a record of which videos each feed session showed you, and daily activity markers (whether you used the app on a given day).
SearchSearches in scrollecom run on your device. We don’t store what you type. When analytics is on, we record only that you searched, how long the search was and how many results it returned.
Device and technical dataApp version, device model, operating system and version, language settings, and the IP address your device connects from. We use IP addresses for security, rate limiting and bot protection, and they appear in our providers’ server logs. We don’t use your IP address to work out your location.
Security and bot-check signalsWhen the app creates a guest account or sends a sign-in code, Cloudflare Turnstile runs an invisible check that uses your IP address and technical signals from your device’s web view to tell people from bots.
Analytics, session replay and error diagnosticsIn the EU, EEA, UK and Switzerland only if you agree; elsewhere on by default (section 7): detailed usage events, recordings of how you move through the app’s screens (with text inputs and images masked), network request timing, and crash and error reports.
Push token (planned)If we introduce notifications and you allow them, a device token that lets us send notifications, with your notification settings and time zone.

3.3 Information from other sources

SourceWhat we receive
AppleIf you use Sign in with Apple: the identifier, email (or relay email) and optional name described above. When Pro launches: subscription and purchase status from the App Store, which reaches us through RevenueCat.
CloudflareThe result of the Turnstile bot check (human or not).
Other usersReports that other users make about your comments, nickname or photo.
Affiliate networks and suppliersReports of which click references led to a purchase and the commission earned. These reports don’t identify you to us beyond the click reference.

3.4 What happens if you don’t give us information


4. What we don’t collect and don’t do

In short: no data selling, no ads, no cross-app tracking, no location, no contacts.


In short: to provide the service you asked for, to keep it safe, to meet our legal duties, and, where the law requires it only with your consent, for detailed analytics and notifications.

Under the EU General Data Protection Regulation (GDPR), we need a legal basis for each use of your data. The table below groups our uses by legal basis.

Legal basisWhat we use your information forInformation used
Contract (Art. 6(1)(b) GDPR): to provide the service you signed up to or chose to useCreating and running your guest account or account; signing you in and sending sign-in codes; showing the feed, product data and search; personalising the For You feed, which is a core part of scrollecom (section 6); saves, stages and notes; your profile, comments, likes, reports and blocks; showing supplier offers and opening supplier links; selling and managing Pro (when available); sending service emails; account deletion; answering your support requestsAccount details, profile, interests, saves, comments and interactions, in-app activity, device and technical data, purchase status, communications
Legitimate interests (Art. 6(1)(f) GDPR)(a) Security and abuse prevention: bot checks, rate limits, fraud and spam prevention, protecting accounts. (b) Moderation and enforcing our Terms and Community Guidelines: filtering, reviewing reports, acting against abuse, handling appeals. (c) Understanding and improving scrollecom using our own first-party activity records (for example counting views, completion rates, active users and retention, and measuring how well recommendations work), mostly in aggregate. (d) Affiliate accounting: matching click references to commissions. (e) Legal claims: establishing, exercising or defending legal claims. (f) Business transfers: if our business is reorganised or sold (section 10)IP address and technical data, Turnstile signals, in-app activity, click records, comments, reports and blocks, account identifiers
Consent (Art. 6(1)(a) GDPR, and the ePrivacy rules on device storage)Product analytics, session replay and error diagnostics through PostHog (section 7); push notifications, when available (section 9); marketing emails or promotional notifications, if we ever send themAnalytics events, session replays, error reports, device and technical data, push token
Legal obligation (Art. 6(1)(c) GDPR)Keeping accounting and tax records; handling notices of illegal content, giving statements of reasons and handling complaints under the EU Digital Services Act; reporting threats to life or safety where the law requires it; responding to lawful requests from courts and authorities; handling your privacy requestsPurchase records, comments and reports, account identifiers, communications

About our legitimate interests. Where we rely on legitimate interests, we have weighed our interests against yours. Our interests are keeping scrollecom and its users safe, keeping the community respectful, making a product people want to use, and getting paid the commissions we earn. We limit this processing to what is needed, use aggregated or de-identified data where we can, don’t use it for advertising, and give you the right to object. You can ask us for more details of this balancing at hello@agistudio.lt.

Why personalisation is “contract”. A personalised For You feed is the core of what scrollecom offers, so we treat it as part of providing the service. If you’d rather not have it, you can use the New tab, which is not personalised, and you can change or clear your interests at any time.

Your right to object

Where we process your data on the basis of legitimate interests, you have the right to object at any time, on grounds relating to your particular situation. If you object, we will stop, unless we have compelling legitimate grounds that override your interests, rights and freedoms, or we need the data to establish, exercise or defend legal claims. To object, email hello@agistudio.lt.

If we ever process your data for direct marketing, you can object at any time, and we will stop without exception. Every marketing message includes a way to opt out.


6. How your feed is personalised, and other automated processing

In short: a recommender ranks your For You feed using your interests and how you use the app. It never makes decisions with legal effects on you.

The For You feed. An automated system chooses and orders videos for you. The main inputs are:

From your activity we calculate how much you engage with each product niche. This interest profile is used only to rank your feed. It is not shared, and not used for advertising. Guest activity is used the same way, and carries over if you create an account.

Your controls. Change your interests at any time; use the New tab (newest first, not personalised); and turn analytics off under Account → Privacy (this doesn’t change the feed, which runs on our own records).

Automated moderation. When you post a comment or choose a nickname, automated checks block links, certain offensive words (including disguised spellings), repeated comments and excessive posting. A comment reported by several different users may be hidden automatically until our team reviews it. People review reports and appeals.

No decisions with legal effects. None of this processing produces decisions that have legal effects on you or similarly significantly affect you within the meaning of Article 22 GDPR. If we ever introduce such decisions, we will tell you first and explain your rights.


7. Analytics, session replay and error diagnostics

In short: PostHog helps us see how the app is used and fix bugs. In Europe it only runs if you say yes; elsewhere it’s on unless you turn it off. Text and images are masked in replays. You can change your choice at any time.

We use PostHog (hosted in the EU, in Frankfurt) for product analytics.

What PostHog collects when it’s on:

Your choice. You can turn this on or off at any time under Account → Privacy → Share usage analytics. Turning it off stops events, replays and error reports from your device. It doesn’t delete what was already collected. To have that deleted, contact us (section 14).

Not the same as the feed’s own records. The activity records described in section 3.2 run the feed (ranking) and basic service statistics on our own servers, and are covered by section 5, not by this consent.


8. Storage on your device, SDKs and cookies

In short: the app stores what it needs to work on your device. In the EU, EEA, UK and Switzerland, analytics storage is only used with consent. The portal uses essential cookies to keep you signed in.

The law requires consent before an app or website stores or reads information on your device, unless it is strictly necessary for a service you asked for.

In the app:

WhatPurposeType
Sign-in session (stored securely on your device)Keeps you signed in as a guest or account holderStrictly necessary
App settings and cache (for example sound on or off, your interests, local saves, cached videos and images)Makes the app work and load quicklyStrictly necessary
Cloudflare Turnstile (runs in a hidden web view during guest creation and sign-in)Bot protection for the sign-up and sign-in you asked forStrictly necessary
RevenueCat SDK (when Pro launches)Knowing whether you have Pro, and restoring purchasesStrictly necessary for Pro
PostHog SDK storage (an analytics identifier and a queue of unsent events)Product analytics, session replay, error diagnosticsWith your consent in the EU, EEA, UK and Switzerland; elsewhere on by default, and you can turn it off

On our websites and portal. The portal uses essential cookies to keep you signed in and secure. We use analytics cookies or similar technologies on our websites only with your consent, given through a cookie banner where Reject is as easy as Accept.

Do Not Track and Global Privacy Control. Because we don’t track you across websites or sell or share personal data for advertising, there is nothing for these signals to switch off. Where the law treats a Global Privacy Control signal as an opt-out request, we honour it.


9. Notifications and emails

In short: service emails are part of having an account. Notifications and marketing are opt-in.


10. Who we share information with

In short: our service providers, who only act on our instructions; Apple, which acts on its own account; other users (for public content); and authorities where the law requires it.

10.1 Service providers (processors)

These companies process personal data on our behalf and under our instructions, under data processing agreements that require them to protect it.

ProviderWhat they do for usData involvedWhereTransfer safeguard
SupabaseDatabase, authentication (sign-in), file storage (profile photos) and server functionsAlmost all app data: account details, profile, activity, comments, saves, click recordsUnited States (AWS, US East region) (we may move to an EU region; see section 11)Standard Contractual Clauses in the provider’s data processing agreement
CloudflareVideo storage (R2, in the EU), content delivery network, DNS and web security, Turnstile bot protectionIP address, device and browser signals (Turnstile), request logsVideo storage in the EU; global networkStandard Contractual Clauses in the provider’s data processing agreement
RailwayHosts our video-processing service and the brand and partner portalPortal account data, uploaded videos, server logs including IP addressesEU (Netherlands). Railway is a US company, and its staff may access data for supportStandard Contractual Clauses in the provider’s data processing agreement
ResendSends sign-in codes and service emailsEmail address, email content, delivery logsUnited StatesStandard Contractual Clauses in the provider’s data processing agreement
PostHogProduct analytics, session replay, error diagnostics, feature flags (with your consent in the EU, EEA, UK and Switzerland; elsewhere on unless you turn it off)Usage events, session replays (masked), error reports, device data, user IDEU (Frankfurt). PostHog is a US company, and its staff may access data for supportStandard Contractual Clauses in the provider’s data processing agreement
RevenueCat (when Pro launches)Manages subscriptions and tells us whether you have ProUser ID, purchase and subscription status, App Store receipt data, store countryUnited StatesStandard Contractual Clauses in the provider’s data processing agreement
Expo push service (if we add notifications)Delivers push notifications to Apple’s notification servicePush token, notification contentUnited StatesStandard Contractual Clauses in the provider’s data processing agreement

Cloudflare’s use of data for Turnstile is also described in Cloudflare’s Turnstile Privacy Addendum (https://www.cloudflare.com/turnstile-privacy-policy/).

10.2 Independent controllers

These organisations decide for themselves how they use data they receive, under their own privacy policies:

10.3 Other users and the public

Your nickname, profile photo, comments and comment likes are visible to other scrollecom users, including guests. Your saves, notes and activity are not. Comments and profiles appear only inside the app, not on public web pages.

We disclose personal data to courts, law enforcement or other authorities where the law requires it, or where we believe in good faith it is needed to protect someone’s life or safety, to prevent fraud or abuse, or to establish, exercise or defend legal claims. The EU Digital Services Act requires us to inform authorities if we become aware of information suggesting a crime that threatens someone’s life or safety.

10.5 If our business changes hands

If we are involved in a merger, acquisition, financing or sale of all or part of our business, personal data may be transferred to the new owner or reviewed by advisers, under confidentiality obligations. We will tell you if that happens and if your data becomes subject to a different privacy policy.


11. International transfers

In short: some of our providers store or access data in the United States. We use the legal safeguards the GDPR requires.

We are based in the EU, but some of our service providers are in the United States, or can access data from there. In particular, our main database (Supabase) is hosted in the US East region today, and Resend sends email from the US.

When we transfer personal data outside the European Economic Area, we make sure it is protected by one of these safeguards:

You can ask for a copy of the relevant safeguards at hello@agistudio.lt. We may move our database and email hosting to the EU, and we will update this section if we do.


12. How long we keep information

In short: as long as you have an account, and shorter for most activity and technical data.

InformationHow long we keep it
Account details and profile (email, Apple identifier, nickname, photo, interests)Until you delete your account. Removed from backups within 30 days.
Guest accounts and their activityUntil the guest account is converted into an account, or deleted after 12 months without any app activity.
Saves, stages and notesUntil you remove them or delete your account.
CommentsUntil you delete the comment (it disappears from view immediately, and the record is permanently deleted within 30 days) or delete your account.
Comment likes, reports you made, blocksUntil you remove them (likes) or delete your account.
Moderation records (reports about your content, decisions, appeals)For the life of your account and up to 6 months after a decision, to handle appeals and legal duties; deleted with your account unless we need them for a pending legal claim.
In-app activity (feed events, what you’ve seen)13 months, then deleted or anonymised. The feed only uses the most recent 60 days to calculate recommendations.
Feed session logs (which videos each feed session showed)7 days (1 day if there was no user ID).
Supplier click records24 months for commission accounting. The link to your user ID is removed when you delete your account.
Security logs (sign-in and account audit logs, IP addresses in server and rate-limit logs)90 days. Your sign-in audit records are deleted when you delete your account.
Analytics events (PostHog)12 months.
Session replays (PostHog)30 days.
Push token and notification log (if we add notifications)Until you turn notifications off, the token stops working, or you delete your account; notification logs 12 months.
Purchase and billing records (from Apple and RevenueCat)As long as accounting and tax law requires (in Lithuania, generally up to 10 years).
Support and privacy request correspondence24 months after the matter is closed, or longer if needed for a legal claim.
Portal licence records (see section 18)For the term of the licence plus the limitation period for claims (10 years).

We may keep information for longer where the law requires it or where it is needed for a legal claim, and only for as long as that need lasts. Aggregated statistics that no longer identify anyone may be kept indefinitely.


13. Deleting your account

In short: Account → Delete account removes your account and personal data. A few records are kept for legal or security reasons.

You can delete your account in the app under Account → Delete account. For security, you’ll need to have signed in recently, and we may send you a new code. When you delete your account:

Afterwards, the app starts a fresh guest session on your device.

If your account is linked to a brand or partner organisation in the portal, you can start the deletion in the app and we will complete it with you, because we must keep records of video licences that you accepted (section 18).

Parents can ask us to delete a child’s account at hello@agistudio.lt (section 17).


14. Your rights and how to use them

In short: you control your data. Most things can be done in the app; for the rest, email us. It’s free, and we answer within a month.

Under the GDPR you have the right to:

RightWhat it meansHow to use it
AccessGet a copy of your personal data and information about how we use itEmail hello@agistudio.lt
RectificationCorrect inaccurate dataEdit your nickname, photo and interests in the app; email us for anything else
ErasureHave your data deletedAccount → Delete account, or email us
RestrictionAsk us to pause using your data while a concern is resolvedEmail us
PortabilityReceive data you gave us, and data about your activity, in a machine-readable format, or have it sent to another companyEmail us
ObjectObject to processing based on legitimate interests (see the box in section 5), and to direct marketing at any timeEmail us
Withdraw consentWithdraw consent at any time. This doesn’t affect processing before you withdrewAnalytics: Account → Privacy → Share usage analytics. Notifications: in the app or your device settings. Marketing: the unsubscribe link
Not be subject to solely automated decisions with legal or similarly significant effectsWe don’t make such decisions (section 6)n/a
ComplainComplain to a data protection authoritySee section 15

How we handle requests. We respond within one month. For complex or numerous requests we may extend this by up to two more months, and we will tell you why. Requests are free, unless they are clearly unfounded or excessive. To protect your account, we may need to confirm your identity, usually by asking you to write from your account email or to confirm a code we send to it. Guests don’t give us contact details, so we may not be able to link a request to a guest account. Deleting the app removes the guest data stored on your device, and guest accounts are deleted after 12 months without any app activity (section 12). You can ask someone to make a request for you, if you give them written permission.


15. Complaints

In short: tell us first if you can, but you can always go to a data protection authority.

If you are unhappy with how we handle your data, please contact us first at hello@agistudio.lt so we can try to fix it. You also have the right to complain to a supervisory authority, in particular:


16. How we protect your information

In short: encryption, strict access controls and data minimisation. If something goes wrong, we will tell you when the law requires it.

Our measures include:

No system is completely secure. If a personal data breach is likely to put your rights at risk, we will notify the supervisory authority within 72 hours where required, and tell you without undue delay if the risk is high.


17. Children and teenagers

In short: scrollecom is for people aged 13 and over. We don’t use young users’ data for advertising, and parents can ask us to delete an account.


18. Brand, partner and admin portal users

In short: if you use the portal for a brand or partner, we keep business contact details and records of the video licences you accept.

If you use the portal (for example to upload videos for a brand, or as a member of our team), we process:

We use this information to provide the portal (contract), to keep reliable evidence of licences and to handle copyright claims (legitimate interests and legal obligations), and to secure the portal (legitimate interests). Licence records are kept as described in section 12, even if you delete your account, because they prove that we have the right to show the videos. The people who appear in uploaded videos should contact the brand or partner that uploaded them, or us, with any request.


19. If you are in the United States

In short: we don’t sell or share your data for advertising, and you can ask to know, correct or delete it.

This section applies to residents of US states with consumer privacy laws (such as California, Colorado, Connecticut, Virginia and others), to the extent those laws apply to us.

Categories of personal information we collect (in the terms used by California law), with the sources and purposes described in sections 3 and 5:

CategoryExamplesDisclosed for business purposes to
IdentifiersEmail address, Apple identifier, user ID, IP address, push tokenService providers (section 10.1)
Customer recordsEmail address, name (if you share it through Apple)Service providers
Commercial informationSubscription status and purchase history (when Pro launches)Service providers
Internet or other electronic network activityIn-app activity, click records, analytics events and session replays (when analytics is on)Service providers
Audio, electronic or visual informationProfile photoService providers; visible to other users
InferencesYour interest profile for the feedService providers

We don’t collect precise geolocation. We don’t collect or use sensitive personal information to infer characteristics about you.

No sale or sharing. We do not sell personal information and do not share it for cross-context behavioural advertising, and we have not done so in the past 12 months. We have no actual knowledge of selling or sharing the personal information of consumers under 16.

Your rights. Depending on your state, you may have the right to:

To exercise them, delete your account in the app or email hello@agistudio.lt. We will verify your request as described in section 14. An authorised agent may make a request for you with your signed permission, and we may ask you to confirm it directly.

Do Not Track and Global Privacy Control. See section 8.

Retention. See section 12.


20. Changes to this policy

In short: we will tell you about important changes before they apply.

We will update this policy when our processing changes or the law requires it. The “Last updated” date at the top shows the current version, and previous versions are available on request at hello@agistudio.lt. The current version is always at https://agistudio.lt/scrollecom/privacy. If we make material changes, we will tell you in the app or by email before they take effect and, where the law requires, ask for your consent again. Continuing to use scrollecom does not mean you consent to anything that needs your consent.


21. Contact

In short: email hello@agistudio.lt.

For any question about this policy or your data, or to exercise your rights:

MB AGI Studio Lithuania Email: hello@agistudio.lt